Wednesday, November 16, 2011

Blog 14 2001: A Space Odyssey

2001: A Space Odyssey is an adaptation of a Arthur C. Clark's story The Sentinel.  The film was co-written by Clark and director Stanley Kubrick.  This poster was used during the film's initial release and became the primary advertising image for the film in the 1970s. [King]  I was unable to find the designer for the poster.

Humans are naturally attracted to the human face and even more attracted to babies because of the larger proportion of their eyes.  This poster uses the baby's face as the focal point.  It naturally pulls the audience in.  The eyes are enchanting and eerie at the same time.  The graininess of the photo creates a distance from the observer and the subject.  It also appears that the subject is glowing in an odd, supernatural way.  Yet we are still attracted to the beauty of the child...

The type treatment is simple - san serif, probably Helvetica -   "2001:A SPACE ODYSSEY" in upper case at the bottom of the poster and "the ultimate trip" in lower case at the top.  The poster leaves so much to the imagination and creates anticipation in the viewer.  I feel this is a highly effective movie poster because it plays off our emotions and our societal ideas of beauty.

Source:  King, Emily, A Century of Movie Posters from Silent to Art House, Octopus Publishing Group, Ltd, 2003.

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