Friday, October 14, 2011


20/20 Foresight

This poster was created by Michael Gericke of Pentegram to advertize an architectural symposium entitled, 20/20 Foresight: Looking Ahead at Architecture which was held December 4, 2002.  The focal point type 2002 is used in a very clever and humorous way.  It represents glasses, thus, the theme of the lecture 20/20 Foresight and also the year 2002. The focal point, 2002, is so bold and interesting that it grabs interest of the audience: they must read the text at the top and bottom to find out the purpose of the poster.  The poster has a primary color theme on black which really makes the colors pop and the white "pupils" seem to emerge from the page.  Unity is created by color and typeface and is balanced symmetrically. Using typography for something more than just what it says - 2002 - increases its communicative power dramatically: producing a picture with type creates new significance.  The designer creates a captivating image that communicates the theme of the lecture in a clear, direct, and entertaining way.

Source:  Samara, Timothy, Typography Workbook, A Real-World Guide to Using Type in Graphic Design, Rockport Publishers, Inc., 2004

1 comment:

  1. This is really cool. I am amazed and amused by this. I love it when typography is used as a visual element instead of just words. The shapes are actively engaging the viewer.