tag:blogger.com,1999:blog-63475427716996211482024-03-12T23:14:05.282-05:00GDS 120 - Graphic Design ICreativity and design have always been intriguing and somewhat intangible to me. Last fall, I took Graphic Design History which sparked my awareness and imagination. Our final blog post was to write about our inspiration. I've included a few paragraphs from this post at the bottom of the page. These ideas are as meaningful to me today as the day I wrote them.Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-6347542771699621148.post-49664225935164630882011-12-01T23:04:00.000-06:002011-12-01T23:04:03.482-06:00Blog 16 Saatchi & Saatchi<!--[if !mso]> <style>
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<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"></span></b><div class="MsoNormal" style="color: magenta; margin-bottom: 0.0001pt;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 16pt; line-height: 115%;">The Abuse You Yell at Your Kids Stays in the Family for Generations</span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-r6fuUPJSEJo/TthariWsajI/AAAAAAAAAIs/enKjFHmlN_E/s1600/abuse.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-r6fuUPJSEJo/TthariWsajI/AAAAAAAAAIs/enKjFHmlN_E/s320/abuse.jpg" width="248" /></a></div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> </span></b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">I hate to end my blog on such an ugly, disturbing note but I think this is such a powerful poster, such an important issue, and such an <i style="mso-bidi-font-style: normal;">awesome book</i>.<span style="mso-spacerun: yes;"> </span>This poster was designed for the Children and Younger Persons Services in New Zealand by graphic designer John Fischer of Saatchi & Saatchi.<span style="mso-spacerun: yes;"> </span>I'll discuss the topic and design of the poster later - first the book.<span style="mso-spacerun: yes;"> </span>If you haven't checked this book out of the Parkland Library yet, definitely make the effort.<span style="mso-spacerun: yes;"> </span>It is an amazing book. <span style="mso-spacerun: yes;"> </span>It dissects works of graphic design and looks at their origins.<span style="mso-spacerun: yes;"> </span>For example, the piece that is posted here is related back to 30 works by other designers.<span style="mso-spacerun: yes;"> </span>The book shows how the composition relates to the other designs through the use of typography, imagery, color, shapes, time period, perspective, theme, and many other ways.<span style="mso-spacerun: yes;"> </span>Again, this book is just incredible.<span style="mso-spacerun: yes;"> </span>I loved it so much, I had to buy it for myself.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">Now for the message...<span style="mso-spacerun: yes;"> </span>This poster's message is so important - stop verbal abuse of children.<span style="mso-spacerun: yes;"> </span>I can't tell you how many times I have seen parents at the mall, in the grocery store, at the part, where ever, yelling, no SCREAMING at their children - saying <i style="mso-bidi-font-style: normal;">horrible, horrible</i> things.<span style="mso-spacerun: yes;"> </span>I can only imagine that they learned that behavior from their parents, from the way they were treated as children.<span style="mso-spacerun: yes;"> </span>This cycle has to stop and public awareness and education is the only way to stop it.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">The imagery in the poster is very powerful.<span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;">What better way to convey the immediate sense of uncontrolled parental rage than a tightly cropped mouth showing a frighteningly angry scream?</i>[ Heller & Ilic] <span style="mso-spacerun: yes;"> </span>The ugly mouth reflecting downward into the throat over and over is very intense and represents the viciousness and hurtfulness that words alone can cause children AND that this type of abuse tends to be cyclic. <span style="mso-spacerun: yes;"> </span>If your parents made you feel bad about yourself, it is easy to say the same things to your children with the same consequences and the cycle continues.<span style="mso-spacerun: yes;"> </span>The typography reminds me of refrigerator magnets that have been altered, aged: misaligned and raw, which fit into the theme so well.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Source:<span> </span>Heller, Steven and Mirko Ilic, <u>The Anatomy of Design</u>, Rockport Publishers, Beverly,<span> </span>Massachusetts, 2009</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
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</div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-12185050536148893402011-12-01T18:36:00.000-06:002011-12-01T18:36:54.778-06:00Blog 15 STIM Visual Communications<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18pt; line-height: 115%;"></span></b> <br />
<div class="MsoNormal" style="color: magenta; margin-bottom: 0.0001pt;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 16pt; line-height: 115%;">Children Become Students at Birth</span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-lzkG7HfRfZ0/Ttgb9IMIpOI/AAAAAAAAAIk/v3ZGGob5s4k/s1600/stone-henge.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="313" src="http://2.bp.blogspot.com/-lzkG7HfRfZ0/Ttgb9IMIpOI/AAAAAAAAAIk/v3ZGGob5s4k/s400/stone-henge.jpg" width="400" /></a></div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">I thought this was an interesting advertisement for a Pre-K through Post Graduate(!?!) School. I like the idea that children enter the world learning whether we are actively teaching them or not. They are little sponges absorbing the environment. The decision to put Stone Henge as an illustration in the background of this ad is intriguing. First, using it as an illustration solves the problem of having two competing strong photographs - the flatness of the illustration style separates it from the rest of the ad and causes it to recede to the background. The obvious focal point is the picture of the little girl. Also, the text is brought to the forefront. Second, Stone Henge is used as a metaphor for the educational methods used in the past and how this school is different, new, exciting.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">The type treatment is also interesting. The title pops in the dark brown and large size. The quote is less important in a lighter brown-grey but still the same size. The rest of the text is presented in a single column with bold headline and baseline.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">I think the most interesting thing about this advertisement is the juxtaposition of the old with the new - creating the metaphor between the past and present - fading out the past and bringing the new to the forefront. Very clever.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Source: Samara, Timothy, <u>Design Elements: A Graphic Style Manual</u>, Rockport Publishers, Beverly, Massachusetts, 2007</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com0tag:blogger.com,1999:blog-6347542771699621148.post-24756444901754840632011-11-16T17:54:00.001-06:002011-11-16T17:58:46.882-06:00Blog 14 2001: A Space Odyssey<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-T_PP_Ktoxzo/TsRM_15nOmI/AAAAAAAAAIc/nnyiqGM13sU/s1600/2001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-T_PP_Ktoxzo/TsRM_15nOmI/AAAAAAAAAIc/nnyiqGM13sU/s400/2001.jpg" width="265" /></a></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18pt; line-height: 115%;"><br />
</span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">2001: A Space Odyssey is an adaptation of a Arthur C. Clark's story <i style="mso-bidi-font-style: normal;">The Sentinel</i>. The film was co-written by Clark and director Stanley Kubrick. This poster was used during the film's initial release and became the primary advertising image for the film in the 1970s. [King] I was unable to find the designer for the poster.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Humans are naturally attracted to the human face and even more attracted to babies because of the larger proportion of their eyes. This poster uses the baby's face as the focal point. It naturally pulls the audience in. The eyes are enchanting and eerie at the same time. The graininess of the photo creates a distance from the observer and the subject. It also appears that the subject is glowing in an odd, supernatural way. Yet we are still attracted to the beauty of the child...</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">The type treatment is simple - san serif, probably Helvetica - "2001:A SPACE ODYSSEY" in upper case at the bottom of the poster and "the ultimate trip" in lower case at the top. The poster leaves so much to the imagination and creates anticipation in the viewer. I feel this is a highly effective movie poster because it plays off our emotions and our societal ideas of beauty.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Source: King, Emily, <u>A Century of Movie Posters from Silent to Art House</u>, Octopus Publishing Group, Ltd, 2003.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com0tag:blogger.com,1999:blog-6347542771699621148.post-22713557173261892132011-11-13T16:01:00.001-06:002011-11-16T17:55:07.782-06:00Blog 13 Alien<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 16pt; line-height: 115%;">Movie Poster by: Steve Frankfort and Philip Gips</span></b><br />
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</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-5d7eVN-HWiw/TsA94eyTECI/AAAAAAAAAIU/92PAYZkUxJc/s1600/alien.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-5d7eVN-HWiw/TsA94eyTECI/AAAAAAAAAIU/92PAYZkUxJc/s640/alien.jpg" width="472" /></a></div><br />
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<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Ridley Scott, the director of Alien (1977), is highly involved in the promotion of his films. [King] He wanted the poster for Alien to tantalize the audience with the chilling tagline <i style="mso-bidi-font-style: normal;">"In space no one can hear you scream."</i> But he didn't want to give away anything else about the film. This film and its advertising campaign was so successful that it has become part of the current culture - "<i style="mso-bidi-font-style: normal;">In space no one can hear you scream,"</i> and the visual of the egg hatching summon fears of distant and unknown terror.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">The poster uses many design principles to create the successful image. The focal point is the mysterious egg breaching with light and green smoke flowing out of the crack. The black background and shadowing of the emphasis the egg further. The san serif lettering (Helvetica?) is used for both the title and the tagline. The title lettering is large, open, and uses a bold, heavy font; whereas, the tagline is small, tight, and uses a lighter font. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">The piece is well balanced. The eye is lead through the piece in a logical manner. First drawn to the egg, the focal point, then the title, subtext, and then the mysterious grid at the bottom of the page. Unity is created through the use of the same typeface, color, and grouping. The green smoke is repeated. The egg is grouped with the tagline - creating a tension - what is in the egg that will make you scream? </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: x-small; line-height: 115%;">Source: King, Emily, <u>A Century of Movie Posters from Silent to Art House</u>, Octopus Publishing Group, Ltd, 2003.</span></div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-24618550389583272302011-11-03T17:11:00.000-05:002011-11-03T17:11:43.556-05:00Blog 12 A TA ME!<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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</style> <![endif]--> <div class="MsoNormal" style="line-height: 19.2pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"> </span><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"> </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"></span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-8IvMn9TqLjc/TrMQ3eQ4ZII/AAAAAAAAAHo/dBVEk2WwExA/s1600/a-ta-me.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/-8IvMn9TqLjc/TrMQ3eQ4ZII/AAAAAAAAAHo/dBVEk2WwExA/s400/a-ta-me.jpg" width="286" /></a></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">Movie Poster by: Juan Gatti</span></b></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Since the mid-1980's Spanish director Pedro Almodóvar has worked exclusively with designer and photographer Juan Gatti in the creation of the graphic identities of his films.[King]<span style="mso-spacerun: yes;"> </span>According to King, they both draw heavily from the history of film design in putting together a series of motifs that not only promote the theme of the film but also define Almodóvar's work as a unit.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">This particular poster screams SAUL BASS to me.<span style="mso-spacerun: yes;"> </span>The hand drawn lettering, flat clean graphic style, the careful & limited use of color, and the application of simple shapes to create a powerful image </span><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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</style> <![endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">epitomize</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Bass' style through and through.<span style="mso-spacerun: yes;"> </span>The asymmetry of this piece is appealing to me and adds to the unnerving imagery.<span style="mso-spacerun: yes;"> </span>The focal point couldn't be clearer - the bold white text jumps off the page.<span style="mso-spacerun: yes;"> </span>The work is unified by color and shape and balanced asymmetrically.<span style="mso-spacerun: yes;"> </span>Oh, translated the title means "Tie Me Up! Tie Me Down!"<span style="mso-spacerun: yes;"> </span>It was released in 1989. </span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";"></span></b></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif";">Source:<span> </span>King, Emily, <u>A Century of Movie Posters from Silent to Art House</u>, Octopus Publishing Group, Ltd, 2003.</span></span></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-74033447893637567392011-10-25T19:15:00.002-05:002011-10-27T14:16:17.643-05:00Blog 11 2bMe.org Website<div class="MsoNormal" style="line-height: 19.2pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18pt;"></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18pt;"></span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-mThRkENbDLw/TqdQ4GOQMHI/AAAAAAAAAG8/Pjw_2buQG9M/s1600/commarts.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 16pt;">Social Circles Page</span></b></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-mThRkENbDLw/TqdQ4GOQMHI/AAAAAAAAAG8/Pjw_2buQG9M/s1600/commarts.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="227" src="http://2.bp.blogspot.com/-mThRkENbDLw/TqdQ4GOQMHI/AAAAAAAAAG8/Pjw_2buQG9M/s320/commarts.jpg" width="320" /></a></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">This is one of the interior pages for the website www.2bme.org. It is a website for teens which is based on a public service program for thirteen- to seventeen-year-olds deal with appearance-related issues dealing with cancer treatment. The website itself is easy to navigate. The top bar has clickable pictures that bring you back to the home page. The bottom bar brings you to other links of interest and the interior links take you more in depth into the topic. The vibrant colors, characters, and typeface will appeal to teens. The content is thoughtful yet not too heavy considering the difficulty of the situation. It seems like the designers had to walk a fine line between being too upbeat and serious. This seems like perfect compromise and a way to help teens through a especially challenging time.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;"> </span> </div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif";">Source: <u>2bme.org</u>, Communication Arts, Interactive Annual 9, September/October 2002.</span></span></div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-53180045453589202862011-10-22T17:46:00.001-05:002011-10-22T17:47:39.212-05:00Blog 10 Roberto de Vicq de Cumptich<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 16pt;">Men of Letters & People of Substance</span></b></div><div class="MsoNormal" style="line-height: normal;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-5E_Gv_V8NG0/TqNHKWjJlXI/AAAAAAAAAG0/SbMAl8uCUsI/s1600/cmyk.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="256" src="http://4.bp.blogspot.com/-5E_Gv_V8NG0/TqNHKWjJlXI/AAAAAAAAAG0/SbMAl8uCUsI/s320/cmyk.jpg" width="320" /></a></div><div class="MsoNormal" style="line-height: normal;"><br />
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<span style="font-family: "Arial","sans-serif"; font-size: 12pt;">This is the two facing pages from the book by designer/illustrator Roberto de Vicq de Cumptich entitled <i style="mso-bidi-font-style: normal;">Men of Letters & People of Substance</i>. The entire book consists of text images of important historical and literary figures. I found this article fascinating and the art that de Cumptich makes with text and a bit of color unbelievable! The images that de Cumtich created of Truman Capote and James Joyce really capture the facial features of the men themselves. Of course, I've only seen pictures of them. But the moody, dark, melancholy of Truman Capote can be seen in the text image as easily as a photograph. The same can be said for the proud, learned, yet troubled, James Joyce.</span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
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</div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif";">Source: CMYK Volume 47, Interview with Designer/Illustrator Roberto de Vicq de Cumptich, pp. 80-83</span></span></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-76678159014151400032011-10-14T00:20:00.000-05:002011-10-14T00:20:16.394-05:00Blog 9 PENTEGRAM STUDIOS<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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</style> <![endif]--> </div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">20/20 Foresight</span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-pWrU6oJ7Las/TpfFiMzC7AI/AAAAAAAAAGs/kpekx-hghXw/s1600/2002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="209" src="http://1.bp.blogspot.com/-pWrU6oJ7Las/TpfFiMzC7AI/AAAAAAAAAGs/kpekx-hghXw/s320/2002.jpg" width="320" /></a></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="color: #ead1dc;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">This poster was created by Michael Gericke of Pentegram to advertize an architectural symposium entitled, 20/20 Foresight: Looking Ahead at Architecture which was held December 4, 2002.<span style="mso-spacerun: yes;"> </span>The focal point type <i style="mso-bidi-font-style: normal;">2002</i> is used in a very clever and humorous way.<span style="mso-spacerun: yes;"> </span>It represents glasses, thus, the theme of the lecture 20/20 Foresight and also the year 2002. The focal point, 2002, is so bold and interesting that it grabs interest of the audience: they must read the text at the top and bottom to find out the purpose of the poster.<span style="mso-spacerun: yes;"> </span>The poster has a primary color theme on black which really makes the colors pop and the white "pupils" seem to emerge from the page.<span style="mso-spacerun: yes;"> </span>Unity is created by color and typeface and is balanced symmetrically. Using typography for something more than just what it says - 2002 - increases its communicative power dramatically: producing a <i style="mso-bidi-font-style: normal;">picture</i> with type creates new significance.<span style="mso-spacerun: yes;"> </span>The designer creates a captivating image that communicates the theme of the lecture in a clear, direct, and entertaining way.</span></div><div class="MsoNormal" style="color: #ead1dc; line-height: normal;"><br />
</div><div class="MsoNormal" style="color: #ead1dc;"><br />
</div><div class="MsoNormal" style="color: #ead1dc; line-height: normal; margin-bottom: 0.0001pt;"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif";">Source:<span> </span>Samara, Timothy, Typography Workbook, A Real-World Guide to Using Type in Graphic <span></span>Design, Rockport Publishers, Inc., 2004</span></span></div><span style="font-size: x-small;"> </span><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="line-height: 19.2pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"></span></b></div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-26218804117620755362011-10-05T19:00:00.006-05:002011-11-03T17:15:30.690-05:00Blog 8 Joost Schmidt<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-9tRLKPAeKkk/TozvSjYxwQI/AAAAAAAAAGo/eR9bxaa2GFE/s1600/bauhaus.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-9tRLKPAeKkk/TozvSjYxwQI/AAAAAAAAAGo/eR9bxaa2GFE/s320/bauhaus.jpg" width="255" /></a></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">Bauhaus Exhibition Poster 1923</span></b></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small; line-height: 115%;">The Bauhaus School was born from the angst of World War I and ugliness of the industrialized society that had brought Europe to that point. Its goal was to recognize and unify the commonality of the fine arts and the applied arts. The Bauhaus School worked to elevate standards of design and public taste through excellence in design and craftsmanship. [Whitford]</span></div><div class="MsoNormal"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small; line-height: 115%;">This particular piece was designed by Joost Schmidt for the Bauhaus Exhibition of 1923. This piece reflects on of the many "shifts" if the teaching philosophy at the Bauhaus School from "Art meets Craft" to "Art meets Machine." This was a natural, if not controversial within the school, step for the Bauhaus during the industrialization on the early 1900's. [Whitford]</span></div><div class="MsoNormal"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small; line-height: 115%;">This early modern work uses geometric shapes and machine forms to showcase the innovative work done at the Bauhaus. One can see influence of other types of art from the period in the piece, cubism, constructivism, Di Stijl which also reflect the principles of the school - to take diverse styles and meld them into new design approaches. </span></div><div class="MsoNormal"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small; line-height: 115%;">The high contrast color scheme creates drama and intensity in poster, although I am not sure that it comes across in the scan. The repetition of circles, textures (solids, pavement-like surface, lines, and mesh), color, and typeface all create unity in this work. </span></div><div class="MsoNormal"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small; line-height: 115%;">The typefaces is square-shaped with no curves except for the Ausstellung and 1923. The text is placed perfectly to guide the eye through the work. The face is the "seal" of Bauhaus and signifies how man meets machine. I like the tilting of the axis of the poster; it, creates a sense of imbalance - the teetering of the machine. Or is this just a part of a much larger work - a larger machine? And is humanity just part of a larger machine? Waxing philosophical, here!?!</span></div><div class="MsoNormal"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: "Arial","sans-serif"; font-size: small; line-height: 115%;">Personally, the object in this poster remind me of a toy my daughter had as a baby. It was called a "Weeble" and it's ad-line was "Weebles wobble but they don't fall down." It had a rounded, weighted solid bottom and she would bat at it and it would bounce right back. It wasn't <i>quite</i> as artfully designed as the poster, though. I think it had a pink plastic puppy on the top. I wonder how the Bauhaus artists would feel about the Weebles...</span></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Source: Whitford, Frank, Bauhaus, The World of Art Series, Thames and Hudson Ltd., London.</span></span></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com0tag:blogger.com,1999:blog-6347542771699621148.post-25961153610875743722011-10-03T15:58:00.004-05:002011-12-30T20:55:24.434-06:00Blog 7 (EXTRA) - Radiohead<div class="MsoNormal" style="line-height: 19.2pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18pt;"></span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-3rsI2VZ64Ns/Tooc8dKSxYI/AAAAAAAAAGk/PNp-NjrNu2o/s1600/radiohead.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="286" src="http://2.bp.blogspot.com/-3rsI2VZ64Ns/Tooc8dKSxYI/AAAAAAAAAGk/PNp-NjrNu2o/s320/radiohead.jpg" width="320" /></a></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">Radiohead - </span></b></div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">The King of Limbs</span></b></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">Radiohead recently did a full hour special on The Cobert Report. My husband and I are long time fans of the band and get all of our fake news from The John Stewert Show and The Cobert Report. The real stuff brings me to tears... Anyway, I enjoyed listening to their music but especially loved hearing about their personal views on environmental issues and corporate sponsorship. I think there are speaking out try to help us understand the evils of unchecked capitalism and the damage we are doing to our earth. Maybe some listeners with heed the message.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">I was very attracted to this CD jacket. It is eerie and it has an other-worldly feel. I looked up the designer on the internet to see his motivation of the artwork. [wikipedia] Here is what I found:</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"></div><div style="margin-left: .5in;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11pt;">Artist <a href="http://en.wikipedia.org/wiki/Stanley_Donwood" style="color: magenta;" title="Stanley Donwood"><span style="text-decoration: none;">Stanley Donwood</span></a><span style="color: magenta;"> </span>stated that the album's artwork is inspired by Northern European <a href="http://en.wikipedia.org/wiki/Fairy_tales" style="color: magenta;" title="Fairy tales"><span style="text-decoration: none;">fairy tales</span></a> and their association with forests and woods: "It's very much about natural forms. I'd heard something about the northern European imagination, in the all our fairy stories and mythical creatures, they all come from the woods -<span style="color: magenta;"> </span><a href="http://en.wikipedia.org/wiki/Little_Red_Riding_Hood" style="color: magenta;" title="Little Red Riding Hood"><span style="text-decoration: none;">Little Red Riding Hood</span></a><span style="color: magenta;">, </span><a href="http://en.wikipedia.org/wiki/Sleeping_Beauty" style="color: magenta;" title="Sleeping Beauty"><span style="text-decoration: none;">Sleeping Beauty</span></a><span style="color: magenta;">, </span><a href="http://en.wikipedia.org/wiki/Hansel_%26_Gretel" style="color: magenta;" title="Hansel & Gretel"><span style="text-decoration: none;">Hansel & Gretel</span></a><span style="color: magenta;"> </span>[...] Me and Thom Yorke [sic] were working on these ideas of strange, multi-limbed creatures that are neither malevolent or benevolent, they're simply there, part of the living spirit of the forest. That's come through into all of the work.</span></i></div><br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">This piece reminds me of the monsters that used to live under my bed as a child: nondescript, blob-like, big-eyed, with long slimy limbs. It does appear that these creatures are appearing from the woods; you can see the trees plastered (as a part of) their bodies.</span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">The colors used are</span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> captivating</span><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">: the limbs are a sickening, slimy red, the eyes glow yellow, the darker blues, greens, & black which create depth. The brightness of the yellow creature pulls you into the piece and you <i style="mso-bidi-font-style: normal;">have</i> to look closer. </span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">The text treatment is also very interesting, The white lettering is obscured but the overlay of branches - a play on the title <i style="mso-bidi-font-style: normal;">The King of Limbs</i>. The type is a simple san-serif font. Well-chosen, I believe, anything too busy would distract from the image.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">I believe this is a highly effective work and it is done beautifully. It is unified through the texture that runs throughout the piece even into the text. Gestalt theory definitely plays a role here in that initially the large creatures pull us into the image and then as we look closer we see all of the texture that contributes to the unity of the piece. </span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Source: http://en.wikipedia.org/wiki/The_King_of_Limbs_Packaging_and_artwork</span></span><span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 115%;"></span></div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com0tag:blogger.com,1999:blog-6347542771699621148.post-52974879572008606942011-10-01T14:58:00.001-05:002011-11-16T17:57:11.494-06:00Blog 6 - Henryk Tomaszewski<div class="MsoNormal" style="line-height: 19.2pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18pt;"></span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-DGuUisbUOdk/TodwYzdxQMI/AAAAAAAAAGg/f8rWSMebOgo/s1600/polska.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-DGuUisbUOdk/TodwYzdxQMI/AAAAAAAAAGg/f8rWSMebOgo/s320/polska.jpg" width="236" /></a></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">Rok Chopinowski 1949</span></b></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Henryk Tomaszewski is known throughout the world as a giant in the field of Polish posters.</span></i><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> [Meggs] In a forward by Shoji Katagishi, Tomaszewski's work is described as having no exaggerated posturing or hardness; that his free, open form of expression has a feeling of dignity and intellect; and that his drawn lines are refined, strong and lyrical, with ample amounts of space and color. [Meggs]</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">This poster was designed for an annual International Chopin Competition held in Poland in 1949. It exemplifies all of elements that Katagishi points out about Tomaszewski's work. The image of the grand piano is straightforward and open - just the keyboard and the top - in flat, broad shapes and simple lines. The music stand, which consists of ornate curves, doubles as the title block for the poster. Even though the lettering is small relative to the size of the poster, it is emphasized because of the complex border and the color. The color scheme makes use of earth tones with a background of muted olive green in a cloudlike pattern, a flat rust color for the titles, and of course black & white for the piano.</span></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Source: Meggs, Philip, Six Chapters in Design, Chronicle Books, San Francisco, California, 1997</span></span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"></span></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-71474925161788439522011-09-21T20:24:00.003-05:002011-11-16T17:56:43.213-06:00Blog 5 - Saul Bass<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-RHdXgOt4Ilg/TnqNmf3i4BI/AAAAAAAAAGc/cX_uZtVlv78/s1600/shining.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-RHdXgOt4Ilg/TnqNmf3i4BI/AAAAAAAAAGc/cX_uZtVlv78/s320/shining.jpg" width="258" /></a></div><div class="MsoNormal" style="line-height: normal;"><span style="font-size: x-large;"><b><span style="font-family: "Arial","sans-serif";">The Shining</span></b></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">This is the poster art for the Stanley Kubrick's psychological thriller, The Shining. With this poster Saul Bass manages to capture the sheer terror of the movie with color, texture and simple imagery - his trademark style. The color red is an emotionally intense color - it stimulates a faster heart rate and increases our breathing rate. Black tends to represent power: the color of villains. Bass uses these two colors effectively in this poster to create fear. The imagery does a great job at creating fear as well. The face trapped in the letter "T" looks startled and horrified. The graininess of the image gives the feeling of being lit by candle light from below. The "trapping" of the face in the "T" further creates the feeling of panic. This movie was one of the most frightening films I have ever seen and I believe that Bass captures the essence of it with this poster.</span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Source: Meggs, Philip, Six Chapters in Design, Chronicle Books, San Francisco, California, 1997</span></span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"></span></div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-60880331657568495832011-09-12T17:53:00.001-05:002011-11-16T17:56:26.887-06:00Blog 4 - C. Harvey Graphic Design<div style="text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 16pt; line-height: 115%;"><b>Greiner Consulting</b></span></div><div class="" style="clear: both; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 16pt; line-height: 115%;"><b> </b></span><span style="font-family: "Arial","sans-serif"; font-size: 12pt;"> </span></div><div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><a href="http://3.bp.blogspot.com/-KQRqVNH7wPg/Tm6HZicoJPI/AAAAAAAAAGY/t1LGAoFG0h8/s1600/beethoven3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><br />
<div class="" style="clear: both; text-align: left;"><a href="http://3.bp.blogspot.com/-IQmDrd0yqhg/Tm6HIiejo2I/AAAAAAAAAGQ/p8DS73wYVjY/s1600/charvey.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="278" src="http://3.bp.blogspot.com/-IQmDrd0yqhg/Tm6HIiejo2I/AAAAAAAAAGQ/p8DS73wYVjY/s320/charvey.jpg" width="320" /></a><span style="font-family: "Arial","sans-serif"; font-size: 12pt;"> </span></div><div class="" style="clear: both; text-align: left;"><a href="http://3.bp.blogspot.com/-KQRqVNH7wPg/Tm6HZicoJPI/AAAAAAAAAGY/t1LGAoFG0h8/s1600/beethoven3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/-KQRqVNH7wPg/Tm6HZicoJPI/AAAAAAAAAGY/t1LGAoFG0h8/s200/beethoven3.jpg" width="139" /></a><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">This is a website for legal training firm [greinerconsulting] that was published in <u>Design Elements</u>.[Samara] It was designed by C. Harvey Graphic Design.[charvey] It reminded me of the <b style="mso-bidi-font-weight: normal;">beethoven</b> poster by Josef Müller-Brockmann that our classmate, Angela Norman, posted on her blog. It also made me think of another Müller-Brockmann called <b style="mso-bidi-font-weight: normal;">musica</b> <b style="mso-bidi-font-weight: normal;">viva</b>.[moma] </span></div><div class="" style="clear: both; text-align: left;"><a href="http://2.bp.blogspot.com/-MQh7lSGprWk/Tm6HXyCuEvI/AAAAAAAAAGU/NhHbrOha_pw/s1600/viva.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-MQh7lSGprWk/Tm6HXyCuEvI/AAAAAAAAAGU/NhHbrOha_pw/s200/viva.jpg" width="148" /></a><span style="font-family: "Arial","sans-serif"; font-size: 12pt;"> </span> <a href="http://3.bp.blogspot.com/-KQRqVNH7wPg/Tm6HZicoJPI/AAAAAAAAAGY/t1LGAoFG0h8/s1600/beethoven3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br />
</a></div><span style="font-family: Times New Roman; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> Ah, I really do not have to reinvent the wheel! How could I improve on designs like this anyway? Look at the beauty and simplicity of the lines and curves; how the eye guided through the layouts to the important information; how we see the whole then look closer to see the individual parts. Unity. Focal point. Gestalt theory. Emphasis. Generous use of white space. Clean typography. Intellectual connections everywhere. The Müller-Brockmann posters exude the music. The light feel of the <b style="mso-bidi-font-weight: normal;">music viva</b> practically dances off the page while the <b style="mso-bidi-font-weight: normal;">beethoven</b> is heavier and more grounded. </span></span><br />
<span style="font-family: Times New Roman; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> </span></span><br />
<span style="font-family: Times New Roman; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">With the Greiner website, the spiral staircase upward represents career evolution and the staircase is similar to the spiraling geometric shapes in their logo. The Greiner website uses color quite effectively. They basically use the blue-green analogous color scheme with a touch of orange (complimentary) for the home and contact links. </span></span></div><br />
<span style="font-family: Times New Roman; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><span style="font-family: Times New Roman;"> </span></span></span><br />
<span style="font-family: Times New Roman; font-size: small;"></span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;"><span style="font-size: x-small;">Sources: Samara, Timothy, <u>Design Elements: A Graphic Style Manual</u>, Rockport </span></span></span></div><div class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"><span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;"> Publishers, </span><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Beverly, Massachusetts, 2007</span></span></span></div><div class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;"><span style="font-size: x-small;"> </span><a href="http://www.greinerconsulting.com/"><span style="font-size: x-small;">http://www.greinerconsulting.com/</span></a></span></span></div><div class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;"><span style="font-size: x-small;"> </span><a href="http://www.charvey.com/"><span style="font-size: x-small;">http://www.charvey.com/</span></a></span></span></div><div class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><span style="font-size: x-small;"> http://www.moma.org/<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></span></span></div><span style="font-family: Times New Roman; font-size: small;"><span style="font-family: Times New Roman;"> </span></span>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-18986840616948779822011-09-12T08:24:00.002-05:002011-09-12T17:02:52.147-05:00Blog 3 - Susan Ferguson<div align="center" class="MsoNormal" style="line-height: 19.2pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Times New Roman; font-size: small;"> </span><v:shape alt="ferguson.jpg" id="Picture_x0020_3" o:spid="_x0000_s1026" style="height: 3in; margin-left: 197.7pt; margin-top: 28.2pt; mso-position-horizontal-relative: text; mso-position-horizontal: absolute; mso-position-vertical-relative: text; mso-position-vertical: absolute; mso-wrap-distance-bottom: 0; mso-wrap-distance-left: 9pt; mso-wrap-distance-right: 9pt; mso-wrap-distance-top: 0; mso-wrap-style: square; position: absolute; visibility: visible; width: 352.15pt; z-index: -1;" type="#_x0000_t75" wrapcoords="-92 0 -92 21450 21621 21450 21621 0 -92 0"><span style="font-size: small;"><span style="font-family: Calibri;"> <v:imagedata o:title="ferguson" src="file:///C:\Users\AMYMUE~1\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg"> <w:wrap type="tight"> </w:wrap></v:imagedata></span></span></v:shape><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><strong><span style="font-size: x-large;"><span style="color: #d5a6bd;">Serenity Rules - Tim Lynch<o:p></o:p></span></span></strong></span></span></div><span style="color: black; font-family: "Arial","sans-serif"; font-size: 18pt; mso-fareast-font-family: "Times New Roman";"></span><br />
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</div><div class="MsoNormal" style="line-height: normal;"><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-nid7ESVyhtI/Tm4GMqQtZFI/AAAAAAAAAGM/luOUYlAPLNw/s1600/ferguson.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="245" src="http://4.bp.blogspot.com/-nid7ESVyhtI/Tm4GMqQtZFI/AAAAAAAAAGM/luOUYlAPLNw/s400/ferguson.jpg" width="400" /></a></div></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;"> </span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Times New Roman;"> </span></span><br />
<span style="font-family: "Arial","sans-serif"; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><div class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">Tim Lynch is a producer for Woodshed Films. They make films and documentaries "about an experience".<span style="mso-spacerun: yes;"> </span>According to their website, <i style="mso-bidi-font-style: normal;">"</i></span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Woodshed is a co-op of talented artists, directors and producers who seek to entertain audiences while subtly introducing them to environmental and socially relevant issues. Born out of our love for the ocean and surfing, Woodshed tells stories that strive to inspire."</span></i><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> [180<sup>o </sup>South] <o:p></o:p></span></div><span style="font-family: Times New Roman;"> </span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>In this piece which is published in <u>Design Elements</u>, I especially love the way that the collage of text creates texture.<span style="mso-spacerun: yes;"> </span>The changing of typeface and sizes (which breaks all of the rules!) echoes the graffiti on the wall of the photo.<span style="mso-spacerun: yes;"> </span>Laying type into the photo creates visual interest; and the words chosen reflect the attitude of the subject of the piece (bound by my dream, drum, peace, believe, of tomorrow,...).<span style="mso-spacerun: yes;"> </span>The colors chosen for the layout are natural hues rust, peach, brick, brown, also reflecting the "love of nature" outlook of Tim Lynch.<span style="mso-spacerun: yes;"> </span>The choice of typefaces themselves also create visual interest: COOL in all caps in a simple, bold, san serif; calm in all lower case serif; and [CONNECTED] in a tight, modern, all caps san serif.<span style="mso-spacerun: yes;"> </span>The placement of the text creates a pleasing visual triangle.<o:p></o:p></span></div><span style="font-family: Times New Roman;"> </span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">I think that Susan Ferguson [graphiczone] has captured the personality of Tim Lynch, with his laid-back adventure approach to film producing, in this layout, <i style="mso-bidi-font-style: normal;">Serenity Rules</i>.<o:p></o:p></span><br />
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</span></div><div class="MsoNormal" style="margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">Sources: <span style="mso-tab-count: 1;"> </span>Samara, Timothy, <u>Design Elements: A Graphic Style Manual</u>, Rockport</span></div><div class="MsoNormal" style="margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"> Publishers, Beverly, <span style="mso-tab-count: 1;"></span>Massachusetts, 2007</span></div><div class="MsoNormal" style="margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span>http://www.180south.com/filmmakers.html</span></div><div class="MsoNormal" style="margin-bottom: 0in;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span></span><cite><span style="font-family: "Arial","sans-serif"; font-size: 10pt; font-style: normal; line-height: 115%; mso-bidi-font-style: italic;">www.<span style="mso-bidi-font-weight: bold;">graphiczone</span>.ca</span></cite><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"></span></i></div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com0tag:blogger.com,1999:blog-6347542771699621148.post-20755148771355507252011-09-07T18:44:00.005-05:002011-09-12T17:01:03.842-05:00Blog 2 - Neville Brody<div class="MsoNormal" style="line-height: normal;"><div style="text-align: center;"><span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";"> </span></b></span><span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">DREAMER IN THE REAL WORLD - Morrissey</span></b></span></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-RBGOae6ygrs/TmgAq854joI/AAAAAAAAAGI/_EzZRoAb_2o/s1600/brodyweb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="http://1.bp.blogspot.com/-RBGOae6ygrs/TmgAq854joI/AAAAAAAAAGI/_EzZRoAb_2o/s400/brodyweb.jpg" width="400" /></a></div><div style="text-align: center;"><span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";"></span></b></span></div></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><div class="MsoNormal" style="line-height: normal; text-align: center;"><br />
</div><b><span style="font-size: large;"> </span></b></div><div class="MsoNormal"><span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;"><span style="font-family: Times New Roman;"> </span></span></span><br />
<span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;"><div class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">By the end of the of the late 1980's Neville Brody was known as the best British Graphic Designer of his Generation. [Wozencroft p. 5]<span style="mso-spacerun: yes;"> </span>He was a designer who pioneered new styles, broke the rules, and developed & experimented with typography in new and innovative ways. [Wozencroft p. 5-7]<span style="mso-spacerun: yes;"> </span>About working for the magazine <i style="mso-bidi-font-style: normal;">The Face</i>, Brody said, "I had never in my wildest dreams intended to work on a magazine... Suddenly, with <i style="mso-bidi-font-style: normal;">The Face</i>, I was confronted with traditional typographic and layout problems...<span style="mso-spacerun: yes;"> </span>working around them became a challenge for me." [Wozencroft p. 15-17]<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div><span style="font-family: Times New Roman;"> </span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">Dreamer in the Real World<span style="mso-spacerun: yes;"> </span>was published initially in <i style="mso-bidi-font-style: normal;">The Face</i>, No. 61, May 1985.<span style="mso-spacerun: yes;"> </span>Several things attracted me to this piece.<span style="mso-spacerun: yes;"> </span>First of all, I am a Smiths fan so when I saw the picture of Morrissey, I wanted to take a look at the graphic style that was used on his spread.<span style="mso-spacerun: yes;"> </span>Second, I enjoy large close-up photographs, especially the treatment of this one - cutting off half of Morrissey's face, showing his penetrating eye - the intensity of his gaze.<span style="mso-spacerun: yes;"> </span>Third, I like the choice of black & white for the layout. In my opinion, it is perfect for Morrissey.<span style="mso-spacerun: yes;"> </span>Many say his music is depressing.<span style="mso-spacerun: yes;"> </span>He is a complainer.<span style="mso-spacerun: yes;"> </span>But I think he speaks for many that struggle with social and identity issues.<span style="mso-spacerun: yes;"> </span>However, I should mention that many of the spreads in <i style="mso-bidi-font-style: normal;">The Face</i> are in black & white. Third, I find the typeface so engaging; it has a big personality - kind of supernatural and mystical . The tall thin letters, sharp turns, and interesting angles.<span style="mso-spacerun: yes;"> </span>This typeface was developed by Brody just for this issue of <i style="mso-bidi-font-style: normal;">The Face</i>. It creates a dynamic look on the page and demands the use of negative space.<span style="mso-spacerun: yes;"> </span>Fourth, the layout breaks the rules - the picture bleeds over the fold and into the center of the spread.<span style="mso-spacerun: yes;"> </span>The large picture is balanced by the super-sized title, <b style="mso-bidi-font-weight: normal;">DREAMER</b>, the subtitle, <b style="mso-bidi-font-weight: normal;">IN THE REAL WORLD</b>, and the large black circle containing the word <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">the</i></b><i style="mso-bidi-font-style: normal;">.<span style="mso-spacerun: yes;"> </span></i>The other textboxes are nicely placed to create balance as well. <o:p></o:p></span></div><span style="font-family: Times New Roman;"> </span></span></span></div><span style="font-size: small;"> </span><br />
<div class="MsoNormal"><span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Source: Wozencroft, Jon, <u>The Graphic Language of Neville Brody</u>, Universe Publishing, New York, New York, 2001</span></span></div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1tag:blogger.com,1999:blog-6347542771699621148.post-45905625526028294042011-08-30T21:02:00.003-05:002011-09-12T17:03:50.885-05:00Blog 1 - Pentagram Studios<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-MH02BMKYrIA/Tl2U4q3H3VI/AAAAAAAAAGE/u_nDJwpRDd8/s1600/revelation001-copy.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-MH02BMKYrIA/Tl2U4q3H3VI/AAAAAAAAAGE/u_nDJwpRDd8/s320/revelation001-copy.jpg" width="233" /></a></div><div class="MsoNormal" style="line-height: normal;"><span style="font-size: x-large;"><b><span style="font-family: "Arial","sans-serif";">revelation</span></b></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">In what The Guardian calls "the most radical repackaging of the Bible in decades," Canongate Books Ltd. rethought the format of the scripture in an effort to update their look and attract a mass audience to both secular and religious readers. </span></i><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">[Pentagram] Pentagram Studios was tasked to design covers for twelve individual books of the bible which would be printed separately. The books would be treated as <i style="mso-bidi-font-style: normal;">distinct and separate from the others</i>. This had not been done since the books were first written over 2000 years ago. [Pentagram]</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">The book of Revelation, the last book of the bible, tells the tale of the final conflict between the forces of good and evil and brings together the worlds of heaven, earth, and hell. Pentagram's cover for Revelation is a stark black and white photo of a nuclear bomb explosion - the mushroom cloud - the obvious focal point of the cover. This image represents destruction, obliteration, annihilation, devastation; it instills feelings of fear, dread, and panic in all who see it. It represents the destruction of mankind through our own doing.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;"> </span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">Unity by repetition is created in the piece through the use of the lines made by the bottom of the mushroom cloud, the title, the line separating the text and subtext, and the subtext. The eye flows from the focal point photo to the title to the line and down through the subtext. Emphasis by placement is illustrated through use of the dramatic focal point photo and emphasis by color is shown through the use of the orange title. The illusion of depth (atmospheric) is created through the photograph. The large, puffy top of the mushroom cloud appears closer than the darker stem. </span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">The typography used is a simple san-serif typeface (maybe Helvetica?). The word <i style="mso-bidi-font-style: normal;">revelation</i> is in all lower case letters, in an orange-red color, and set flush left. The letters pop from the black background beneath the line formed by the base of the mushroom cloud. The subtext is the same font, all lower-case, in white, and in a much smaller font size. This text is set flush right and separated by a thin white line and lots of negative space from the main title. The obvious importance of the title is shown by emphasis of size, color, and placement.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12pt;">I feel this is a highly successful cover for the final chapter of the bible which has created so much controversy in both secular and religious circles alike.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: x-small;">Source: Pentagram: <i style="mso-bidi-font-style: normal;">Pentagram Book Five</i>, New York, Monacelli Press, Inc., 1999</span></div>Amy Muellerhttp://www.blogger.com/profile/02626570403034723204noreply@blogger.com1